Ideas for businesses
that serve people.
How bookings, payments and AI actually behave in a working business, from the people building Ordina.
OpenAI's dots vs an AI secretary: what a small business actually needs
OpenAI's always-on dots agent is a big step for personal AI. Here is how a general agent differs from a focused AI secretary that runs your front desk.
Top 10 AI secretary tools for small businesses (2026)
Ten AI secretary tools that answer customer messages and book appointments, compared on price, channels and fit: Ordina, Tidio, ManyChat, Podium and more.
Best AI receptionists for small businesses in 2026
An honest comparison of seven AI receptionists in 2026: Smith.ai, Goodcall, Rosie, Frontdesk, Synthflow, Ruby and Ordina, with prices and who each one suits.
Best booking software for salons in 2026
An honest guide to the best salon booking software in 2026: Fresha, Booksy, Vagaro, GlossGenius, Square, Timely, Phorest and Ordina, with prices.
Add an AI secretary to your website with one line of code
Paste one script tag and your website gets an AI Secretary that answers questions, books from live availability and takes orders. Works on Wix and WordPress.
Send bookings, orders and leads to 10,000+ apps with Zapier
Connect Ordina to Zapier in five minutes: every booking, order, payment, lead and review can update your CRM, post to Slack or start an email sequence.
Run your business from Claude with the Ordina connector
Connect Claude to your Ordina business: check today's bookings and revenue, update prices and services, and approve anything that reaches a customer first.
Getting every conversation into your CRM: webhooks, intakes and outcome events
How to send every booking, lead and finished conversation from your Ordina Secretary into your CRM, with webhooks, intakes and the conversation.completed event.
Why our AI never acts without a yes: inside confirmed write actions
How Ordina lets an AI Secretary open tickets or book callbacks in your system safely: propose, confirm in code, owner approval, contact proof and idempotency.
The Ordina API: give your software a front desk that can act
Keys and OAuth, webhooks, connected actions, intakes and pushed knowledge: a tour of the Ordina API, with real requests from our docs.
Engineering Resilience: Benchmarking Local LLMs for a Zero-Downtime AI Secretary
At Ordina, our Intelligence engine, internally called Orbi, runs on Multiple Frontier Closed and Open Models. It handles thousands of complex booking conversations, price negotiations, and calendar syncs for service businesses every single day.
Open Weights and Strict Harnesses: Why Ordina Backs the Open Secure AI Alliance
A new alliance is pushing for open weights and strict safety harnesses. Here is why Ordina backs both, and how our deterministic core already enforces it.
The Architecture of Agency and Transactional LLMs
The world of artificial intelligence is splitting into two major camps the conversation first and foremost, then the transaction.
Why Two Customers Can Never Book the Same Slot
A booking system can be slow, forgetful, or briefly offline. The one thing it cannot do is give the same slot to two people. Here are the four guards that make that impossible.
Three Things That Break When an AI Agent Starts Booking
An agent that can describe a 2pm slot is not an agent that can take it. Three failures show up the moment an LLM starts changing real state: tenancy leaks, races for the same slot, and payments retried twice.
5 ways to cut no-shows without being pushy
No-shows quietly drain a business. Five gentle, proven ways to keep your calendar full, and how to work out what they are costing you.
Take bookings on WhatsApp: a simple setup for busy owners
Your clients already live on WhatsApp. Here is how to turn it into a booking channel that works while you are with a client.
Should you let customers negotiate? How smart price negotiation wins more bookings
Haggling is normal in many markets. Handled right, it closes price-sensitive customers without eroding your margins.
Give your business a Secretary.
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